xm announcement

Is ‘Extremely Satisfied’ Really Just ‘OK’?

Chad Sterling

In this just-released, Worldwide ERC® Mobility article, Altair Global’s CEO, Chad Sterling, takes a deep dive into customer satisfaction and response biases. The article explains why, in order to deliver the best customer experience in today’s data-driven world, you have to look past typical O-data feedback surveys and instead focus on X-data in the moments that matter.


Published On: January 23, 2020

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