Is ‘Extremely Satisfied’ Really Just ‘OK’?
In this just-released, Worldwide ERC® Mobility article, Altair Global’s CEO, Chad Sterling, takes a deep dive into customer satisfaction and response biases. The article explains why, in order to deliver the best customer experience in today’s data-driven world, you have to look past typical O-data feedback surveys and instead focus on X-data in the moments that matter.
